King Jim

Tokyo-based KING JIM is best known for turning the ordinary into something quietly clever. With a focus on storage, stationery, and desktop tools, their designs bring a sense of order to the everyday — without sacrificing charm or tactility.

Among their cult favourites is the SODA tape series: transparent washi tapes designed for layering, highlighting, and decorating without visual clutter. Printed on clear film rather than traditional paper, SODA tapes add subtle texture and colour while letting the page beneath show through — a favourite among journalers, designers, and anyone who loves thoughtful detail.